8. Research your customers…and competitors
The best way to know what games to provide is by knowing your target audience (TA). Suppose your audience shows no interest or, for some reason, can’t find your promotional content. In that case, you won’t be able to turn them into customers, irrespective of having a great website and exciting games.
Make sure you research the online casino potential target audience fully:
- Your target audience preferences;
- Sociodemographic factors;
- Popular platforms and social media.
You can also research your current customers by the same parameters and divide/separate the old users from the new ones. You can apply different surveys and collect data about your TA. The statistical experts can analyze the results using different analytical and metric platforms such as Google Analytics and Facebook Pixel. Also, web tracking capabilities can help you collect the latest online casino technology innovations and trends.
Exploring your nearest competition will always shower you with insights. Sign up for their newsletters, follow them on social networks, and check your vertical market reports.